Marketing & Promotion
Arraafah depends on a highly qualified team for promotion.
We exert the highest standards of technical knowledge and quality of service in delivering our medical messages to healthcare professionals (HCPs) to improve patient health care, and to embody our patient focus principles.
Our sales teams are listening to customers' needs and using the right resources to support the delivery of improved patient care.
Our sales and marketing employees, along with relevant third parties, must follow our Code of Practice for Promotion and Customer Interactions.
Our Values
Integrity
We consider the highest ethical standards in conducting all our business activities. We expect all of our staff and members of board directors to adhere to those ethical standards. We implement a zero tolerance rule to any deviations.
Patient First
We always put patients in the top priority of all our strategies and decisions. We consider patients in product quality, in pricing decisions and in supply plans.
Highest Compliance
We are highly committed to comply with all the laws, regulations and standards of the local authorities as well as those of our partners.
Transparency
We are committed to conduct our activities with full transparency. We are always accountable and open in all our business practices.
Social Responsibility
Arraafah works through a subsidiary charity (YCA) to extend a hand to people and provide help in many fields especially food, medicine and donations.
- Our Vision
- Our Mission
To become the number one pharmaceutical distributor in Yemen providing customers and patients with high quality medicines and implementing the most advanced and innovative management and marketing techniques.
To be the leader in pharmaceutical business in Yemen in providing high standards of service, products and reliability, as well as competitive prices to satisfy patients, HCPs, customers and authorities.